A No-Hype Take on Idea Filters (Non-Technical)

Honest framing.

What It Is

A 15-minute exercise. Four binary questions. Catches the ideas you would otherwise pay a contractor to build for no one.

What It Is Not

• A predictor of success.
• A substitute for paid-pilot conversations.
• An excuse to delay the next contractor brief.

What It Buys

Eliminates obvious bad ideas before invoices. Survivors still need conversations. The filter is the cheapest cut, not the only cut.