A No-Hype Take on Idea Filters for Technical Founders

Honest framing.

What It Is

A 15-minute exercise. Four binary distribution-first questions. Catches the ideas you would otherwise build for two months and sell to no one.

What It Is Not

• A predictor of success.
• A substitute for paid-pilot conversations.
• Permission to skip a landing page.

What It Buys

Eliminates obvious bad ideas. The survivors still need conversations. Conversations still need launch. Filter is the cheapest cut, not the only cut.