A No-Hype Take on Niche Scoring for B2B SaaS

Honest framing.

What It Is

A 15-minute exercise to force a buyer-side view of five candidate ICPs. A prompt for argument with sales and advisors. A decision aid.

What It Is Not

• A predictor.
• A substitute for customer interviews.
• A reason to delay shipping.
• A repeatable system that needs updating monthly.

When You Should Do It

• Picking your first ICP.
• After a failed launch.
• Before committing sales budget to a new segment.

When You Should Not

• You have inbound pulling you somewhere.
• A customer has prepaid.
• You are using it to avoid a hard build decision.