Outgrowing v1 Idea Filters (AI SaaS)

v1 picks your first AI use case. v2 is for the next decision.

What v1 Filters For

• Reachability without an audience.
• Defensibility without a moat.
• Token economics with no scale data.
• Three named buyers.

What v2 Filters For

• Whether existing customers want it.
• Whether existing infra (training data, integrations) extends.
• Token economics at known scale.
• Brand fit with current category positioning.

Common Trap

Re-using v1 filters and killing v2 ideas because they fail F5 (defensibility) on day one. v2 ideas often grow defensibility through customer use.