Outgrowing v1 Idea Filters (Non-Technical)

v1 picks your first product. v2 is for the second decision.

What v1 Filters For

• Reachability with no audience.
• Adjacent paying spend.
• Three named buyers.
• Weekly pain.

What v2 Filters For

• Whether existing customers want it.
• Whether contractor scope can be reused.
• Whether the new bet protects your current ARR.
• Whether you have a co-developer customer.

Common Trap

Re-using v1 filters and accidentally killing v2 ideas because they fail F1 ("50 reachable") even though existing customers would buy them.