Idea Filter Examples (AI SaaS)

Three sanitized examples to lift the pattern from.

Example 1: General Coding Assistant

• Started with 8 ideas. F5 (defensibility) killed all but two — most were thin wrappers.
• Survivors: a vertical-specific code review for a regulated industry, where the moat was data and integrations.

Example 2: Marketing Copy Tool

• Started with 12 ideas. F2 (existing spend) killed half. F5 killed three more.
• Survivor: a brand-voice trained tool for agencies. Wedge: training data, not the model.

Example 3: AI Analytics

• Started with 10 ideas. F6 (token economics) killed five — analysis-heavy use cases were too expensive at scale.
• Survivor: a query-and-summarize tool for a niche where customers paid $500/month and tolerated $30 in token costs.

What to Steal

Defensibility filter and unit economics filter applied early. Both kill capability-led ideas before they cost much.