Idea Filters for People Who Hate Complexity

If frameworks make you tune out, do this instead.

The One Filter

For each idea, ask: can I name three real people who would pay for this today?

Yes: keep. No: kill.

Why It Works

The other filters are sophisticated versions of this one. If you cannot name three buyers, reachability and spend are theoretical anyway.

Run It

• 15 ideas, 5 minutes.
• 2-3 will survive.
• Interview those buyers next week.

When the One Filter Fails

If three different ideas all pass with named buyers, add: which has weekly pain? That is your tiebreaker.