Idea Filters in Plain English

No frameworks. Plain explanation.

What It Is

A list of ideas. Four binary questions per idea. Strikes out 80 percent. Survivors get interviews.

The Four Questions

• Can I reach 50 buyers warm in 30 days?
• Are they paying for adjacent already?
• Is the pain weekly?
• Can I name three real buyers today?

Why You Do It

Picking by enthusiasm wastes months. Filtering catches the dud in 15 minutes.

When You Stop

When you have 1-2 survivors with 4-of-4 yes. Then interviews. Then build.