Idea Filters Without Overengineering

Most founders kill filtering by overengineering it. Here is what to skip.

Skip These

• Weighted criteria.
• Confidence scores.
• Five-tab spreadsheets.
• 30-question evaluation forms.

Keep These

• Four binary questions.
• One outside reviewer.
• Fifteen minutes.
• The shortlist gets interviews this week.

Why Simple Wins

The filter is not the answer. The interview is. The filter just gets you to the right interview faster.

If You Catch Yourself Overengineering

Stop. Set a 15-minute timer. Filter. Pick. Book five conversations this week.