Idea Filters Checklist (Non-Technical Founders)

Print this. Run it before any contractor brief.

Pre-Work (3 min)

• List every idea on one page.
• Block 15 minutes.
• Phone face down.

Filter Round (10 min)

• F1: 50 reachable warm in 30 days? Strike nos.
• F2: Adjacent paying spend? Strike nos.
• F3: Three named buyers? Strike nos.
• F4: Weekly pain? Strike nos.

Reviewer (2 min)

• Send to one peer founder.
• Their no on a survivor is data.

Next Step

• Pick top survivor.
• Landing page this weekend.
• DM 50 buyers next Monday.
• Three written paid-pilot offers → contractor brief.