Idea Filters in Plain English (Non-Technical)

No frameworks. Plain explanation.

What It Is

Four binary questions before you write a contractor brief. Most ideas die at question one. Survivors get a landing page and DMs. Brief only after written paid-pilot offers.

The Four

• 50 buyers reachable warm in 30 days?
• Adjacent paying spend?
• Three named buyers?
• Weekly pain?

Why You Do It

Without it, contractor invoices pile up before customers do.

When You Stop

When you have 1-2 survivors with three written paid-pilot offers each. Then brief.