Pre-Ship Questions for Non-Technical Founders

Eight questions before the contractor brief.

The Eight

• Who is the buyer (role + segment + size)?
• Can I name three of them today?
• What is the channel I will use to reach 50 of them?
• What pain hits weekly that this fixes?
• What are they paying for adjacent that this replaces?
• What is the one-line pitch that earns a paid pilot?
• What is success in 30 days post-launch?
• Who is the outside reviewer who tells me I am wrong?

If You Cannot Answer One

That is your next conversation agenda. Talk to ten buyers until you can answer it before any contractor invoice.

Then Brief

Tight contractor brief. Two-week v0. Iterate from real pilots.