Idea Filters Without Overengineering (Non-Technical)

Most non-technical founders kill filtering by overengineering it.

Skip These

• Multi-tab Notion docs.
• Weighted criteria with custom formulas.
• Coach-recommended 30-question forms.
• VC-pitch-deck-flavored frameworks.

Keep These

• Four binary questions on one page.
• One outside reviewer.
• Five conversations.
• One landing page before any contractor.

Why Simple Wins

The filter is not a strategy document. It is a fast cost-saving cut. Treat it like one.