Filter Signals Technical Founders Keep Ignoring

Five signals technical founders rationalize away.

Signal: "It Will Go Viral"

It will not. Plan for not viral. Reachability is your floor, not viral upside.

Signal: GitHub Stars Are Buyers

They are not. Stars are engagement. Filter for paid intent, not stars.

Signal: "I Will Sort Distribution Later"

You will not. Distribution is the hardest part. Sort it before code.

Signal: Adjacent Spend Is Zero

You are educating a market. Strong signal to kill or postpone.

Signal: Non-Technical Reviewer Hated It

Treat the no as data. The technical bias you cannot catch is the bias the non-technical reviewer sees.