Is Idea Filtering Actually Worth It (Non-Technical)

Honest answer: yes, every time before a contractor invoice.

When It Is Worth It

• You have a list of ideas and contractor budget.
• You have failed once already.
• Your technical co-founder is questioning the ICP.

When It Is Not

• A customer prepaid for a v0.
• Inbound is pulling you toward a clear segment.
• You are using filtering to delay the brief.

The Honest Verdict

Fifteen minutes for a decision worth $10-30k of contractor budget. Yes if you would otherwise brief from gut feel. No if you are using it to procrastinate.

The Test

If you finish filtering and ship a landing page that day, it was worth it. If you start a second filter, it was not.