Is Niche Scoring for B2B SaaS Actually Worth It

Honest answer: yes once, mostly. Then no.

When It Is Worth It

• Pre-PMF and picking your first ICP.
• After a stalled launch.
• Before hiring your first AE.
• Considering a vertical expansion.

When It Is Not

• You have an inbound pull from a clear segment.
• You have 50+ closed deals concentrated in one ICP.
• You are using it to delay shipping.

The Honest Verdict

Forty-five minutes once is worth it. A monthly recurring exercise is not.

The Test

If after scoring you immediately book ten interviews, it was worth it. If you start a second matrix instead, it was not.