Niche Scoring for B2B SaaS for People Who Hate Complexity

If matrices make you tune out, do this instead.

Three Questions

• Can I reach 50 of these buyers warm in the next 30 days?
• Are they already paying for something adjacent?
• Is the pain weekly?

Run It on Five Candidates

Three yeses or three nos. That is your ranking. The candidate with three yeses wins. If two have three yeses, run ten interviews and pick the one with stronger signal.

What You Are Skipping

Decision speed, differentiation, crowding. They matter, but the three above filter most bad picks. You can layer them later if needed.

When the Simple Version Fails

If two candidates tie at three yeses and the interviews are inconclusive, add decision speed as the tiebreaker. Faster wins.