Niche Scoring for B2B SaaS in Plain English

No frameworks. Plain explanation.

What It Is

Five candidate ICPs. Six criteria. Score 1-10. Sum. Pick the highest. Move to interviews.

The Six Criteria

• Reachability
• Pain frequency
• Existing spend
• Decision speed
• Differentiation
• Crowding

Why You Do It

Picking by intuition routinely picks the founder's prior career. The score forces a buyer-side view.

When You Stop

When the highest-scored ICP closes ten interviews. Then build.