Niche Scoring for B2B SaaS: Questions to Answer Before You Ship

Eight questions. If you cannot answer them, do not ship yet.

The Eight

• Who specifically (role + segment + size)?
• How will you reach 50 of them in the next 30 days?
• What are they paying for today that touches this problem?
• How long is their typical buying cycle?
• Who else is the buyer talking to (incumbents, alternatives)?
• What is the one sentence that makes them say "finally"?
• What is your win rate goal in the first 60 days?
• Who tells you you are wrong about this niche?

If You Are Stuck

Whichever question you cannot answer is your next interview agenda. Talk to ten of the buyer until you can answer it.

Then Ship

Answers in hand, ship. Re-score in 90 days against actual win-rate data.