Niche Scoring Signals B2B SaaS Founders Keep Ignoring

Five signals founders rationalize away.

Signal: All Five ICPs Score 7+

You are scoring optimistically. Halve every score. The real ranking emerges.

Signal: Reachability Scores High Because LinkedIn Exists

Existing on a platform is not reachability. Score by warm meetings booked this month.

Signal: Decision Speed Is Aspirational

You scored decision speed 8 because you want it to be 8. The actual cycle for that buyer is 60 days. Score the data, not the wish.

Signal: Sales Disagrees and You Override

Sales says the boring ICP is the buyer. You score the exciting one higher. Sales is right more often than founders are.

Signal: You Re-Score Every Two Weeks

That is not scoring. That is avoidance. Pick. Run interviews. Then re-score in 90 days.