Niche Scoring for Non-Technical Founders in Plain English

No frameworks. Plain explanation.

What It Is

Five candidate niches. Five criteria. Score 1-10. Sum. Pick the highest. Move to interviews.

The Five Criteria

Reachability. Pain frequency. Existing spend. Differentiation. Builder-fit (audience, not interest).

Why You Do It

Picking by gut routinely picks the exciting niche. The exciting niche routinely fails on reachability or existing spend. Fifteen minutes catches that.

Plain Summary

Five candidates. Five criteria. Honest score. Pick. Interview. Build.