Niche Scoring for Technical Founders in Plain English

No frameworks. Plain explanation.

What It Is

Five candidate niches. Five criteria. Score one to ten on each. Sum. Pick the highest. Move to interviews.

The Criteria

Reachability. Pain frequency. Existing spend. Differentiation. Builder-fit (audience, not engineering).

Why You Do It

Picking by gut routinely picks the technically interesting niche, which routinely fails on reachability or existing spend. Fifteen minutes of comparison catches that.

When You Stop

When you have the highest score. Move to problem interviews. The score is permission, not validation.

Plain Summary

Five candidates. Five criteria. Honest score. Pick. Interview. Build.