The Hidden Cost of Ignoring Idea Filters
Skipped filters are cheap on Tuesday and expensive in March.
Cost 1: Contractor Invoices
$10-30k per cycle. Most non-technical founders pay this twice before realizing the filter would have saved both.
Cost 2: Co-Founder Trust
Your technical co-founder watches you pick poorly. Trust erodes. Hard to rebuild.
Cost 3: Founder Cash
If you are bootstrapping, the wasted invoices come from savings. The runway shortens, judgment narrows.
Cost 4: Time
Three contractor cycles is 9-12 months. The filter prevents most of those.
What 15 Minutes Buys
Most of the above. The cost of running the filter is 15 minutes you can see. The cost of skipping is paid in dollars you cannot get back.