Simplest Idea Filters for Non-Technical Founders

Four binary questions before you write a single contractor brief.

The Four

1. Can I reach 50 buyers warm in 30 days through my network?
2. Are they paying for something adjacent already?
3. Can I name three real buyers today?
4. Is the pain weekly, not quarterly?

How to Use

Apply to every "I should pay someone to build X." Most ideas die at filter 1. Survivors get a no-code prototype, not a contractor.

Why This Order

Reachability is your biggest expense and risk. Test it first.

Plain Summary

Four questions. First no kills it. Survivors get a landing page before any code or contractor brief.