What Working Idea Filters Look Like (Non-Technical)

What working filters look like for non-technical founders.

What You Should See

• Most ideas die before any contractor brief.
• The contractor brief you do write is short and specific.
• You have three named buyers waiting for the v0.
• The first invoice produces a paid pilot, not a learning experience.

What You Should Not See

• Three contractor cycles before any customer.
• Generic "build me a SaaS" briefs.
• Your technical co-founder asking who the buyer is.

The Real Test

The first contractor invoice produces revenue, not just code. If yes, the filter worked. If no, return to filter step before the next invoice.