When Idea Filters Become a Bottleneck (Non-Technical)

Filters help you pick. Past pick, they can stall growth.

When It Helps

• Picking your first idea.
• Choosing which contractor to hire for which scope.
• Deciding between inbound segments asking for different versions.

When It Becomes a Bottleneck

• You re-filter every time sales is hard.
• You filter as a way to avoid the next contractor invoice.
• You filter because you do not want to make sales calls.

What to Do

Past initial traction, replace filters with sales-data: who is buying, who is not, who is asking. Sales data outweighs the filter.