Where Idea Filters Break at Scale

Past v1 product, v1 filters break.

Failure Modes

• Reachability is solved. You have an audience now. F1 always passes. Filter loses signal.
• Adjacent spend is everywhere. Once you have customers, every adjacent feature has spend.
• Three named buyers is trivial. Customers will name three for any new feature you mention.
• You skip filtering because it is no longer selective. Then a feature ships that no one used.

The Fix

Replace v1 with: customer-pull strength, ARR impact, contractor scope reuse, brand fit.

When to Retire

Once your audience is real, retire v1 filters. Use them only when entering brand-new categories.