The SaaS Launch Checklist — 50+ Item Pre-Launch, Launch Day & Post-Launch Guide

Are You Actually Launch-Ready?

Signs You're Not Ready

  • No clear onboarding flow for new users
  • Homepage doesn't explain what you do in 5 seconds
  • No way to collect payments
  • Zero analytics or tracking installed
  • No plan for day-one bugs or support
  • Haven't told anyone you're launching

Signs You're Ready

  • A stranger can sign up and get value in under 3 minutes
  • Your pricing page is live with a clear CTA
  • You have error monitoring and basic analytics
  • You've tested the full signup-to-value flow yourself
  • You have a launch announcement drafted
  • You know your first 10 people to tell

Pro tip: Most founders launch too late (perfecting) or too early (broken basics). This checklist helps you find the sweet spot.

The 7 Launch Categories

Product Readiness

Core features, edge cases, mobile check

8 items

Onboarding & First Run

Signup flow, welcome sequence, quick wins

6 items

Pricing & Billing

Payment setup, plans, trial logic

7 items

Legal & Trust

Terms, privacy, SSL, trust signals

5 items

Analytics & Monitoring

Tracking, error monitoring, uptime

6 items

Launch Announcement

Channels, messaging, assets, timing

9 items

Post-Launch

Feedback loops, bug triage, follow-up

9+ items
  • Test all critical user paths end-to-end on production
  • Verify email deliverability for transactional emails
  • Set up error alerting (Sentry, LogRocket, or similar)
  • Configure database backups and test restore process
  • + 46 more checkpoints...

Full checklist unlocks with email

Also Included in the Full Checklist

Complete Item-by-Item Checklist

Every checkpoint with clear pass/fail criteria

Launch Day Timeline

Hour-by-hour schedule for launch day

Emergency Response Plan

What to do when things break on day one

Launch Announcement Templates

Copy-paste templates for email, social, communities

Post-Launch 30-Day Playbook

What to focus on in weeks 1, 2, 3, and 4

Metrics Dashboard Setup

Exactly what to track and how to set it up

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